Our Staff

Our Staff

Shelly Brantley

Project Director

Shelly Brantley is Project Director of RISE (Rural Initiatives Strengthening Equity), the Statewide Rural Coordinating Center, a program of the California Health Collaborative. Shelly has worked in tobacco control programs throughout rural Northern California since 1990, primarily as project director for the American Lung Association’s regional and competitive grant programs. Shelly has been an active member of numerous coalitions which saw some of the earliest secondhand smoke protections passed in local communities prior to state laws being passed.

On behalf of the California Tobacco Control Program, Shelly served as a consultant on tobacco industry retail strategies for the Washington State Center for Health Training – Seattle and Yakima; Ohio Department of Health – Bureau of Health Promotion & Risk Reduction, and Montana Governor’s Advisory Council on Tobacco Use Prevention.

Shelly received Bachelor and Master of Public Administration degrees from California State University, Chico.

Emily Goldstein

North Coast Regional Coordinator

Emily Goldstein (She/They), MSW completed her Bachelor of Art degree in Critical Race, Gender and Sexuality Studies at Cal Poly Humboldt where they also worked in campus health and wellness. After graduating, Emily worked as a Research Assistant on multiple public health related grant-funded studies, including topics of teen pregnancy prevention, LGBTQ+ youth health, and smoking cessation. To continue learning how to best support her community, Emily furthered their education by obtaining a Master of Social Work degree from the University of Washington where she focused her studies in Administration and Policy. Emily currently serves as the North Coast Regional Coordinator for RISE, where they provide technical assistance and support to the rural communities of Del Norte, Humboldt, Mendocino, and Lake Counties. Emily is passionate about creating change through community engagement and policy efforts and works closely with coalitions, nonprofit groups, and individuals throughout the North Coast region of Northern California on issues of commercial tobacco control.

Amber Morris

Central Valley Regional Coordinator

Amber Morris (she/her) completed her Bachelor of Science degree in Nutrition at UC Davis where she was involved in several research labs providing coordination and data analysis support. The primary lab where Amber worked focused on investigating secondhand smoke exposure and how that affects cardiovascular function. The data analysis methods used in this study were published in the peer-reviewed Frontiers in Physiology journal with Amber as a co-author. As a result of this experience, Amber became very passionate about preventing and treating commercial tobacco usage in California through qualitative and quantitative approaches that involved community members. As the Central Valley Regional Coordinator, Amber focuses on providing technical assistance and other support to rural tobacco control partners in Madera, Merced, Mariposa, Kings, and Tulare counties while working on her Master of Public Health degree in Epidemiology and Biostatistics at UC Berkeley.