Our Staff

Our Staff

Shelly Brantley

Project Director

Shelly Brantley is Project Director of RISE (Rural Initiatives Strengthening Equity), the Statewide Rural Coordinating Center, a program of the California Health Collaborative. Shelly has worked in tobacco control programs throughout rural Northern California since 1990, primarily as project director for the American Lung Association’s regional and competitive grant programs. Shelly has been an active member of numerous coalitions which saw some of the earliest secondhand smoke protections passed in local communities prior to state laws being passed.

On behalf of the California Tobacco Control Program, Shelly served as a consultant on tobacco industry retail strategies for the Washington State Center for Health Training – Seattle and Yakima; Ohio Department of Health – Bureau of Health Promotion & Risk Reduction, and Montana Governor’s Advisory Council on Tobacco Use Prevention.

Shelly received Bachelor and Master of Public Administration degrees from California State University, Chico.

Emily Goldstein

North Coast Regional Coordinator

Emily Goldstein, MSW is the North Coast Regional Coordinator for RISE. Although new to tobacco control, she is passionate about creating change through community engagement and policy work. Emily works closely with coalitions, nonprofit groups, and individuals throughout the North Coast region of Northern California to increase these communities’ health through local initiatives such as Tobacco Retail Licensing and Smoke-Free Multi-Unit Housing ordinances. Being in the rural North Coast, Emily is fortunate enough to have the opportunity to work closely with many groups and individuals that value the health and wellbeing of the environment. Currently, she is facilitating a workgroup of local collaborative partners to create a Tobacco Product Waste Learning Institute intended to guide the work of communities throughout California as they work to protect their environments from tobacco waste.

Amber Morris

Central Valley Regional Coordinator

Amber Morris was born and raised in Clovis and moved to Davis to complete her Bachelor’s of Science degree in Nutritional Biology at UC Davis as a first-generation college student. At UC Davis, Amber got involved in tobacco research and prevention, which is where she discovered her passion for public health and working to improve health outcomes for marginalized populations. Amber plans to pursue a graduate degree in public health, but in the meantime, she is enjoying being back in the Central Valley supporting the California Health Collaborative as the Central Valley Regional Coordinator. In her free time, Amber enjoys hiking, baking, and spending time with family and friends.