Rural communities are full of hardworking people who value strength and independence. Tobacco companies understand this, so they package and advertise their deadly products to play to values of self-reliance and resiliency with images such as cowboys, hunters and race car drivers.

Big Tobacco takes advantage of weaker tobacco licensing laws in rural communities–aggressively marketing cigarettes and smokeless tobacco products, like chew.

About RISE

RISE supports rural tobacco projects by leveraging resources, providing leadership training and opportunities, and offering educational materials specially designed to assist rural communities

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