Rural communities are full of hardworking people who value strength and independence. Tobacco companies understand this, so they package and advertise their deadly products to play to values of self-reliance and resiliency with images such as cowboys, hunters and race car drivers.
Big Tobacco takes advantage of weaker tobacco licensing laws in rural communities–aggressively marketing cigarettes and smokeless tobacco products, like chew.
RISE's Policy Platform on Reducing the Impact of Tobacco on Rural CommunitiesCHECK OUT THE POLICY PLATFORM
RISE’s Statement on White Privilege, Social Justice and Equity in Rural CaliforniaREAD OUR STATEMENT
RISE supports rural tobacco projects by leveraging resources, providing leadership training and opportunities, and offering educational materials specially designed to assist rural communitiesLearn more