About Us

RISE supports rural tobacco projects by leveraging resources, providing leadership training and opportunities, and offering educational materials specially designed to assist rural communities. The project works to: (1) create and disseminate a Policy Platform to community champions and key stakeholders through regional and statewide meetings and policy summits; (2) support and train tobacco control leaders from rural communities with its statewide Rural Advisory Committee and its rural leadership development program; and (3) build capacity within rural communities to engage in tobacco control policy advocacy by organizing learning institutes with non-traditional partners such as law enforcement, tribal stakeholders, and environmental groups.

Rural = Resilience

There is much to appreciate about living in rural California: a focus on family and community, small town values, and wide-open spaces. Living and working in rural areas also has some challenges: large geographic areas that are sparsely populated, limited opportunities for education, fewer living wage jobs, and far-flung social, behavioral and medical services.

Our Partners

The RISE Advisory Committee provides invaluable support to project staff with training content, educational materials, and policy platform strategies.

Our Advisory Committee

Read more about the dedicated RISE staff working to create healthier rural communities.

Our Staff